In The Land of What The Hell Is It?

According to the 2012 London Olympic committee that is the logo that will inspire everyone to become more involved and truly unite the world. According to just about everybody else, it's pretty much about the ugliest damn logo they've ever seen. Even more to the point, according to this Sporting News article the animated version of the "modern, world-inspiring" logo may also cause some people to have seizures which I guess does suggest that the logo does inspire some people to immediately get involved; although it is less in a volunteer capacity and more in a flailing about the floor while trying to swallow their tongues endeavor. Still, that is more than previous Olympic logos can say for themselves. The website is also quick to point out that the logo is an evolving creature and will certainly change by the time the 2012 Olympics come to London. Even with such a long time line I still doubt that they will get very many people to embrace the new logo although I feel confident that they will cut down on it's seizure-inducement. At the very least they can figure out the best place to stick a warning label on it.